YouTube for Business
YouTube, a Web 2.0 platform for delivering video content, is one of the most prevalent, if not one of the world's largest, video sites today. The current generation of Web 2.0 applications allows us to create interactive and personable content, in contrast to the pages and pages of text that was characteristic of the Web 1.0 environment.
The ideal social networking strategy for business in the Web 2.0 environment leverages applications as delivery vehicles to engage and influence an audience, and leaves a target audience wanting to explore more. Business executives and professionals need to push themselves to use YouTube and other video tools, so that they not only remain relevant, they extend their reach beyond the geographic realm of responsibility and accelerate their ability to get things done.
Social networking may not be the economic glue that holds a business together, but applications like YouTube allow you to engage and influence often without authority, unlike a corporation where communication is filtered through a hierarchical bureaucracy.
You know all about YouTube: 100s of million videos viewed each day, tens of millions of unique visitors, one of the top sites on the Internet and so on. Did you know that YouTube is just one of the other 48 video distribution websites?
How can you ignore this number of viewers as a potential market or a delivery medium of your products and services? Are you struggling to incorporate the viral effect of internet video in your marketing efforts?
The challenge, then, becomes how to engage and influence. This booklet / DVD shares the best practices in using video and distribution platforms like YouTube to empower your business.
What Others Are Saying About The Social Media Best Practices Webinars / Seminars (the Booklet/DVD take this material even further)
“ David is the foremost expert on business connectivity
and use of social networking tools, and he had the audience enthralled with the power of his message and his understanding of the tools available to them."
Steve King
Executive Director - The Pet Care Trust
"Very hands-on, practical and applicable..."
Judi Vitale, Partner - AcuityCFO; President, Women-In-Technology
YouTube for Business Booklet Table of Contents
Introduction
Chapter 1 – Getting Started
Chapter 2 – Navigating YouTube
Chapter 3 – Creating Your Channel
Chapter 4 – Creating and Uploading Videos
Chapter 5 – Managing Your Videos and Comments
Chapter 6 – Adding YouTube Videos to Web Page or Blog
Chapter 7 – Using Other Video Share Sites
Chapter 8 – Troubleshooting
Conclusion
Appendix 1 - Video Annotations: Creating or Editing Annotations
Appendix 2 – Marketing Your Business on YouTube
Appendix 3 – YouTube vs. Hulu: Which is the Future of Online Video?
Appendix 4 - Audio and Video Specifications
Appendix 5 - How to Best Upload Widescreen Videos
About The Author
NEW - The YouTube for Business DIGITAL DOWNLOAD
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So, listen, watch, and read this world class content whenever its convenient for you!
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DVD: $37.00 In this DVD David and Nhat will walk you through the YouTube best practices as business enabler and professional enhancer on their screen. Duration: 75 minutes. ( Add $7 shipping and handling)
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Booklet: $17.00 - This comprehensive "how to" booklet provides you with 90 pages of instruction to guide you through every step of the YouTube process and outlines each best practice. (Add $7 shipping and handling)
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BEST VALUE: DVD/Booklet Combo:
$47.00! -
Combine the engaging DVD with the "how
to" booklet and save! (Add $7 shipping and
handling)
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About The Author
David Nour – CEO, The Nour Group, Inc.
Senior Management Advisor | International Speaker | Best Selling Author
David Nour is the thought leader on Relationship Economics® - the quantifiable value of business relationships. In a global economy that is becoming
increasingly disconnected, The Nour Group, Inc. has attracted consulting clients such as KPMG, Siemens, Disney, Alvarez & Marsal, Assurant, HP, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organizations possesses, large and small, public and private.
He annually delivers 50 keynotes at leading industry association conferences, corporate, and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. He is an active member of several professional organizations, including the Association for Corporate Growth (ACG), American Management Association (AMA), Institute of Management Consultants (IMC) and the Society of International Business Fellows (SIBF).
David’s unique perspective and independent insights on Relationship Economics® have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, The Atlanta Journal and Constitution, Association Now, Entrepreneur and Success magazine. He is the author of several books including the best selling Relationship Economics (Wiley), ConnectAbility (McGraw-Hill), The Entrepreneur’s Guide to Raising Capital (Praeger) and the Social Networking Technology Best Practices Series. He is a contributor to The Social Media Bible (Wiley) and is currently writing his forthcoming book Listen Louder – the power & promise of a socially enabled enterprise
An Eagle Scout himself, David is passionate about youth with his foundation’s support of the Centennial Scouting movement, Junior Achievement, One Voice – aiming to create peace in the Middle East, and the High Tech Ministries.
A native of Iran, David came to the U.S. with a suitcase, $100, limited family ties and no fluency in English! He earned an Executive MBA from the Goizueta Business School at Emory University and a BA degree in Management from Georgia State University.
BEST VALUE: DVD/Booklet Combo: $47.00! - Combine the engaging DVD with the "how to" booklet and save! (Add $7 shipping and handling)